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Jacquin’s Forbidden Fruit 1960’s; The Lost Ingredient of Savoy and Royal

Jacquin & Co.’s Forbidden Fruit Liquor of Philadelphia (U.S. of A)
1 Pint, 32% ABV, 1960’s

Immortalized in The Savoy Cocktail Book and the Cafe Royal Cocktail Book Jacquin’s iconic 19th century liquor was a staple of cocktails such as the Dorchester of London and Tantalus. Birthed in the late 1800’s the “Forbidden Fruit” and key ingredient was pomelo.

The liquor’s creator, restaurateur Louis Bustanoby, died in 1917 and was never able to see the glory days of his product. It had a dubious beginning, Martin Doudoroff has a wonderful chronology of the spirit, as Louis was known to employ male and female escorts at his New York establishment Cafe des Beaux Arts to encourage patronage and the consumption of his
then new liquor.

Regardless, it was the great Harry Craddock and William Tarling who first popularized and documented its use in their respective books. It was produced up until the 1970’s until the then owners, Jacquin & Co., decided to discontinue it in favor of the new lower ABV raspberry liquor Chambord, which debuted in 1982. The lineage is unmistakable as Chambord, now owned by Brown Forman, still uses the same bottle shape and branding.